Brand Guidelines

Thank you for your interest in using our assets. We want to make it easy for you to integrate our branding with your needs but also respecting our guidelines.

Logo Variations: Do's

We require that you follow the guidelines to ensure our logo looks the best on where you plan on implementing it. Please do not alter our logo in any way, including changing colours, dimensions, removing either the icon or wordmark and so on.

AlphaLayer Main Logo

AlphaLayer Logo

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AlphaLayer White Logo

AlphaLayer White Logo

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AlphaLayer Black Logo

AlphaLayer Black Logo

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Logo Variations: Don'ts

Refrain from modifying the logo in any way. The logo should remain the same as noted above. The AlphaLayer brand should be used thoughtfully and consistently.

AlphaLayer Main Logo

DON'T: Distort the logo

AlphaLayer White Logo

DON'T: Change colour from what is noted above

AlphaLayer Black Logo

DON'T: Use the wordmark without the icon

Colour Palette

Consistent use of the colour palette will reinforce the AlphaLayer brand.

HEX: #375D88

RGB: R55 G93 B136

HEX: #EF9B20

RGB: R239 G155 B32

HEX: #9DCDD6

RGB: R157 G205 B214

HEX: #4F5B93

RGB: R79 G91 B147

Final Comments

Thank you for taking the time to go through our brand guide. If you are having troubles with anything on this guide or if it's missing anything you need please contact us.